US matches Indian call centre costs
August 18th, 2010The FT yesterday had a report which perfectly illustrates the global ebb and flow of transactional work that can be easily done anywhere thanks to technology.
The report tells of several Indian Call Centre outsourcers who are now looking for shifting their location of operations from being entirely in India to elsewhere. In particular it reported that it is cheaper to hire Hispanic Americans than Indians. The sluggish US economy, increasing use of US homebased call centre staff and rising Indian salaries as well as the growing influence of labour protectionism in the States is said to be the drivers.
However, the phenomenon is not confined to the US alone. Wipro, the Bangalore-based IT outsourcing company, started to recruit workers in Europe, the Middle East and Africa during the global economic downturn. Wipro Technologies, forecasts that half of the company’s overseas workforce will be non-Indians in two years, from the current 39 per cent.
What we see here for outsourced call centres is what may well happen with many other business processes and we should note that cost per transaction will inevitably rule in the long term. The lesson surely for us in the UK and Europe is that we need to ensure our processes and customer service are of the highest standards and couple these with the lowest infrastructure cost of operation we can derive, even if it means more home working. Otherwise we may yet see call centre wages drop to a globally low commodity base in a few years time.




