Max Luff


UK-flag-AWA Advanced Workplace Associates: UK

Max Luff is a systems thinker, engagement and workplace transformation specialist. She has over twenty years’ experience in taking a people focused approach to building innovative and impactful change strategies.

Max Luff is one of those rare people who combines far sighted strategic thinking with a highly collaborative and cooperative way of working to effect change within and across businesses. Her work is guided by a deep theoretical understanding and practical application of the triggers and levers affecting changes in human behaviour, supported by multi-dimensional communication and engagement approaches.

With a Master’s Degree in Sustainable Development she is always looking for opportunities to tread on our planet lightly and to make a positive societal impact.

She has applied her skills and abilities as a holistic and strategic thinker to wide ranging projects, most recently leading Amazon’s workplace transformation programme across EMEA, focussing on Employee Experience, Change and Communications.

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