The rise of the employee consumer (ep. 37)
Podcast summary
Organisations put a lot of effort into creating appealing and powerful customer experiences. But how much effort goes into the creation of employee experiences – whether in the office or away from it?
Do you see your employees as consumers of your organisation? Do you consider how your employees’ experiences can trigger emotional responses and memories, or create attachment and commitment to the brand and its values – all things that can promote either loyalty and longevity, or faster turnover?
Employees have more choices and a much keener sense of entitlement post pandemic, which is driving a lot of anxiety around talent recruitment and retention. But if we start to think of our organisations as “products” and our employees as consumers of those products – doesn’t that change everything?
Featured guests:
Andrew Mawson, Founder and Managing Director of AWA, highly experienced in workplace management planning
Brad Taylor, Director of the AWA Institute and experienced consultant in workplace and people strategy
FAQ’s
-
The podcast explores:
- The concept of employees as consumers of their workplace experience.
- Strategies for designing engaging and meaningful employee experiences.
- Real-world examples of companies successfully implementing these strategies.
- The impact of tailored experiences on employee satisfaction and productivity.
-
Yes, investing in employee experiences is highly valuable because:
- It drives higher levels of engagement and retention.
- Enhances overall workplace satisfaction and morale.
- Improves productivity and performance.
- Creates a competitive edge in attracting top talent.
- Fosters a positive organizational culture and work environment.