What we do

Working hybrid means thinking about culture in a non-place-based way. Today, many companies are choosing a ‘remote first’, hybrid or flexible model of working. We work collaboratively with you to develop a roadmap to a new way of working. Our approach is inclusive and holistic. We engage with your people at every level and address issues of space, place and real estate portfolio; technology applications; policy, process and operations and human capital and talent.

Key elements of our hybrid working strategy:

  • Programmes. Leadership and teams create programmes around how they will work together (including days in the office) in alignment with the needs of the organisation, team and individual. Leaders and managers who are trained and confident in what matters can effectively facilitate and guide the process for working and leading hybrid. Employees experience the process as fair, equitable and inclusive. They feel engaged, respected, and heard.
  • Training and assessment. Upskilling managers and employees leads to improved business outcomes and higher retention of talent. Our science-based models can be used to assess how individuals and teams are progressing in the context of our leadership and team programmes.
  • Playbooks. We work with your team to design and develop playbooks to be able to replicate results across global organisations for both workforce and workplace planning and implementation around all aspects of hybrid working.
  • Dynamic space modelling and management. In a hybrid environment, attendance patterns can be variable and unpredictable. Traditional methods for modelling and managing space occupancy are limited and don’t address the complexity of hybrid space utilisation. Our sophisticated planning tools are designed to model space requirements in a flexible workplace. Our approach also allows for active management of the hybrid workplace.


At AWA, we’ve been supporting organisations navigate a path to hybrid working for 30 years. Our approach maximises the benefits of hybrid working for the organisation, team and the individual:

  • Our approach helps the organisation evolve from a hierarchical, command and control model to a modern organisation focused on purpose, autonomy, trust and openness that measures results in terms of innovation and the attraction and retention of key talent.
  • We focus in on the mental and physical wellbeing of employees, managers and leadership.
  • Our research has revealed the six factors that matter most for successful dynamics of high-performing teams. We use this framework to both train and assess at all levels of the organisation.
  • Our process is modular, organic and scalable, operating within an organisation-wide framework developed in collaboration with senior leadership.
  • Organisational culture is reinforced through language, company-wide initiatives, and practices – regardless of ‘where’ people are working.
  • A well planned and executed hybrid working strategy can reduce the organisation’s carbon footprint, resulting in improved ESG metrics.

Future visioning

If you don’t have a vision of the future, how do you know where you’re going? Learn more about how we support your organisation’s leadership and help you create a future-proof vision focused of work and workplace.

Client Testimonial

“We have worked with AWA for more than five years and value the collaborative partnership we have with them. They have supported the ongoing evolution of our workplace, providing deep insights and extensive expertise. With their help, we’ve been able to create a transformational space which supports our hybrid working approach and transforms our culture and ways of working to become more agile and innovative. This helps us recruit and retain the best talent, which supports our core purpose of funding research to save lives. None of this would have been possible without the help of AWA.”

Kerry Smith Chief People Officer, British Heart Foundation

“Mintel has worked successfully with AWA for over a decade on several major projects. We chose them for their expertise and experience at the cutting edge of understanding workplaces. They lead the industry with well-crafted research to understand the dynamic workplace landscape and help solve the real-world issues of operating successfully in a changing world. Along with data and insights they bring practical processes that involve everyone from grass root team members to the most senior executives, developing effective change to meet all parties’ goals. They have become trusted advisers around not only workplace matters but in behavioural change.”

Peter Haigh Chairman, Mintel

“Leading a major change management project in complex international organisation is challenging undertaking. I knew it would involve multiple stakeholders, take wide-ranging collaboration and that we would need some expert, confident experience to help steer and deliver it. AWA has provided that, not by steaming in and dictating how things should be based on their ideals, but by listening to us, learning, understanding and advising. I have enjoyed working closely with them on this project. I have felt supported, they have always been available to discuss challenges and options and have always responded promptly, constructively and positively with solutions and alternative ideas for consideration.”

Tom Crame Head of Global Workplace, Amnesty International

“We were really keen to understand how the learnings and behaviours of Covid enforced home working would affect the post-pandemic return of staff and in particular to our Sheffield campus as we have plans to restack and refurbish the office space. AWA’s detailed and in-depth engagement process allowed us to reach out to all levels of occupants and really understand staff perception on what will be needed to create a new working environment that would align with business requirements and where changes in behaviour, management style and space might be appropriate. Their insights also allowed us to create a blueprint of alternative space types that we’ve used to inform the repurposing of space across our nationwide estate.”

Steve Chapman Interim Head of Estates ICF Security, Estates and Information Directorate, Home Office

“AWA has been a great resource of global data and research for us regarding agile, hybrid and the world of working. They are responsive, willing to question assumptions, and work as a partner to help us make good decisions.”

Neil Austin VP Real Estate Portfolio Management and Transaction Services, Omnicom Group