The situation

Omnicom Group is a global network of more than 1,500 marketing communications agencies located in more than 100 countries around the world.

Omnicom sought to reduce its real estate costs and maximize efficiencies. We worked with the leadership team to introduce a global change program. The program needed to be flexible enough to accommodate the autonomy enjoyed by each of the agencies that make up Omnicom. But it also had to deliver a strategy that could be implemented anywhere.

Omnicom turned to us having previously worked with other consultancy firms. This had left them with numerous partially developed materials they didn’t want to waste.

Our approach

We reviewed all their prior internal research and applied our expertise to create a program Omnicom could brand as its own and roll out across the world. Our tailored user engagement surveys, workshops, utilization studies and design guidelines contributed to a playbook that established a consistent standard for all Omnicom-affiliated agencies to uphold. The success of this playbook saw us go on to support projects in London, New York and Chicago.