We’re experienced workplace strategy consultants

We’ve successfully introduced radical workplace strategies at some of the world’s biggest companies.

See how we can help you.

What we do as workplace strategy consultants

We work with C-suite leaders to answer two questions:

  1. What is your business trying to achieve?
  2. What role does the workplace play?

We optimize the use of office space and technology to deliver improved workforce productivity and create enhanced workplace experiences for your staff, aligned to your overall strategy and vision.

How we deliver successful workplace transformation strategies

An evidence-based, tailored workplace strategy will make your business more effective. We’ll help you discover and implement the best workplace designs, technologies and practices that meet your business and workforce needs.

Develop the future workplace vision

Working with your leadership, we gain a clear understanding of the goals, opportunities and challenges your organization faces, in order to create a vision of what the future workplace could look like.

Understand what’s happening

The next step is to learn how your company currently operates. This involves analyzing day-to-day activities across the organization. We do this by conducting workshops and interviews with employees at every level. We use a range of tools to collect a wide range of data, including algorithm-assisted staff surveys, utilization studies and digital sensors.

Assess the workplace data

The combined information is analyzed to provide us with an understanding of how work gets done. The data is then entered into a space modelling tool to show how the workplace could be adapted, depending on your business priorities. This essential step not only accounts for peaks and troughs in staff attendance throughout the week, but anticipates how developments in technology, such as AI, will impact the size, nature and structure of your organization.

Visualize the future

Sometimes it’s hard to imagine the revolutionary effect of a newly refitted workplace, so our in-house designer provides concept drawings of the proposed layouts.

Principles for the future

In collaboration with your senior management, we produce company-specific playbooks so that our evidence-based results can be replicated across departments and across continents.

Why is it important to have a workplace strategy?

The workplace strategy process plays a crucial role in determining how successful your business will be. After all, an organization is only as effective as the people it employs. A holistic workplace strategy will build trust with employees and empowers people to be as productive as possible by enabling them to dedicate their time to achieving results, rather that overcoming internal obstacles.

A workplace strategy optimizes available space capacity to accommodate the demands of various teams and workstyles. For example, a workplace should not only include quiet focus zones for independent work, but collaborative spaces where people can come together to share ideas.

The battle to recruit and retain staff is more competitive than ever. A high-quality workplace becomes a key asset in ongoing talent wars.

 Our approach to workplace strategy reflects keys industry trends:

  • Before the pandemic, most workspaces were only utilized 50% of the time.
  • The number of people working remotely, flexibly or hybrid will continue to increase in the coming years.



of workers think their home environment enables them to work productively – compared to less than 63% for the average office

(Source: https://workplacetrends.co/wp-content/uploads/2020/10/Leesman-WPTrends.pdf)

What makes us the leading workplace strategy consultancy?

At AWA, we’ve been helping organizations transform their workplaces for more than 30 years.

Scientific research and in-depth knowledge of neuroscience underpin our approach to workplace strategy. We use the six factors we have identified to matter most for high performing teams to assess how your teams, workplace and hybrid policies are working. We also run one of the world’s largest hybrid working indexes, tracking the evolution of hybrid working strategies and office rate attendance.

Traditional methods for modelling and managing space occupancy are limited and don’t address the complexity of the modern workforce. Hybrid working brings enormous opportunities, but these can only be addressed by ensuring that appropriate technology is in place for employees to collaborate from several locations at once.

Here are some more reasons why we’re uniquely well-placed to assist your organization:

  • We understand the challenges your business faces, but don’t have pre-packaged solutions.
  • We tailor our approach to align with the needs of your company.
  • Our agile team are experts in the field with decades of experience.
  • We are global yet local with associates and offices around the world.
  • We deliver independent, industry-leading services tailored to local sensitivities.
  • We are focused on revolutionising the world of work and our track record speaks for itself. For example, we saved WTW $100m per year. Learn about some of the workplace strategies we have successfully overseen by reading the case studies below.
Case studies
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Client Testimonial

“AWA has been a great resource of global data and research for us regarding agile, hybrid and the world of working. They are responsive, willing to question assumptions, and work as a partner to help us make good decisions.”

Neil Austin VP Real Estate Portfolio Management and Transaction Services, Omnicom Group

“We were looking for a partner with a demonstrable global track record, deep understanding of workplace strategy and change with a community of real experts globally.”

Mel Parkes Global Head of Workplace Transformation, BP

“AWA’s consultant team are able to interact with our people at all levels and the service they provide feels personal and tailored to our needs. The diligence with which they explore our practices and provide us with insightful feedback is impressive, which is why we come back to them time and again.”

Neil Jones BGUK Director of Property, Bupa

“Mintel has worked successfully with AWA for over a decade on several major projects. We chose them for their expertise and experience at the cutting edge of understanding workplaces. They lead the industry with well-crafted research to understand the dynamic workplace landscape and help solve the real-world issues of operating successfully in a changing world. Along with data and insights they bring practical processes that involve everyone from grass root team members to the most senior executives, developing effective change to meet all parties’ goals. They have become trusted advisers around not only workplace matters but in behavioral change.”

Peter Haigh Chairman, Mintel

“We have worked with AWA for more than five years and value the collaborative partnership we have with them. They have supported the ongoing evolution of our workplace, providing deep insights and extensive expertise. With their help, we’ve been able to create a transformational space which supports our hybrid working approach and transforms our culture and ways of working to become more agile and innovative. This helps us recruit and retain the best talent, which supports our core purpose of funding research to save lives. None of this would have been possible without the help of AWA.”

Kerry Smith Chief People Officer, British Heart Foundation

“Leading a major change management project in complex international organization is challenging undertaking. I knew it would involve multiple stakeholders, take wide-ranging collaboration and that we would need some expert, confident experience to help steer and deliver it. AWA has provided that, not by steaming in and dictating how things should be based on their ideals, but by listening to us, learning, understanding and advising. I have enjoyed working closely with them on this project. I have felt supported, they have always been available to discuss challenges and options and have always responded promptly, constructively and positively with solutions and alternative ideas for consideration.”

Tom Crame Head of Global Workplace, Amnesty International

“We were really keen to understand how the learnings and behaviors of Covid enforced home working would affect the post-pandemic return of staff and in particular to our Sheffield campus as we have plans to restack and refurbish the office space. AWA’s detailed and in-depth engagement process allowed us to reach out to all levels of occupants and really understand staff perception on what will be needed to create a new working environment that would align with business requirements and where changes in behavior, management style and space might be appropriate. Their insights also allowed us to create a blueprint of alternative space types that we’ve used to inform the repurposing of space across our nationwide estate.”

Steve Chapman Interim Head of Estates ICF Security, Estates and Information Directorate, Home Office