We’re experienced workplace strategy consultants

We’ve successfully introduced radical workplace strategies at some of the world’s biggest companies.

See how we can help you.

What we do as workplace strategy consultants

We work with C-suite leaders to answer two questions:

  1. What is your business trying to achieve?
  2. What role does the workplace play?

We optimise the use of office space and workplace technology to deliver increased worker productivity and create enhanced workplace experiences for your staff, aligned to your overall future workplace strategy and vision.

How we deliver successful workplace transformation strategies

An evidence-based, tailored workplace strategy will make your business more effective. We’ll help you discover and implement the best workplace designs, technologies and practices for your needs and support your staff so they can work efficiently.

Develop the future workplace vision

We discuss the organisation’s goals and the challenges it faces with your leadership team in order to create a vision of what the future workplace could look like.

Understand what’s happening

The next step is to discover how your company currently operates. This involves analysing what your staff do day-to-day.

Assess the workplace data

The combined information is analysed to provide us with an understanding of how work gets done. The data is then entered into a space modelling tool to show how the workplace could be adapted, depending on your business priorities. This essential step not only accounts for peaks and troughs in staff attendance throughout the week, but anticipates how developments in technology, such as AI, will impact the size, nature and structure of your organisation.

Visualise the future

Sometimes it’s hard to imagine the revolutionary effect of a newly refitted workplace, so our in-house designer provides concept drawings of the proposed layouts.

Principles for the future

In collaboration with senior management, we produce company-specific playbooks so that our evidence-based results can be replicated across departments and across continents.

Why is it important to have a workplace strategy?

The workplace strategy process plays a crucial role in determining how successful your business will be. After all, an organisation is only as effective as the people it employs. A holistic workplace strategy will build trust with employees and empowers people to be as productive as possible by enabling them to dedicate their time to achieving results, rather that overcoming inbuilt obstacles.

A workplace strategy maximises the available space to accommodate the contrasting needs of different teams and workstyles. For example, a workplace should not only include quiet focus zones for independent work, but collaborative spaces where people can come together to share ideas.

The battle to recruit and retain staff is more competitive than ever. A high-quality workplace creates excellent workplace experiences for employees. Get it right and your workplace becomes a key asset. Get it wrong and you’ll miss out on the best brains.

 Our approach to workplace strategy reflects keys industry trends:

  • Most workspaces were only fully utilised approximately half of the time before the pandemic.
  • The number of people working remotely, flexibly or hybrid will rise further in the coming years.



of workers think their home environment enables them to work productively – compared to less than 63% for the average office

(Source: https://workplacetrends.co/wp-content/uploads/2020/10/Leesman-WPTrends.pdf)

What makes us the leading workplace strategy consultancy?

At AWA, we’ve been helping organisations transform their workplaces for more than 30 years.

Scientific research and in-depth knowledge of neuroscience underpin our approach to workplace strategy. We use the six factors we have identified to matter most for high performing teams to assess whether your workplace is fit for purpose. We also run one of the world’s largest hybrid working indexes, tracking the evolution of hybrid working strategies and office rate attendance.

Traditional methods for modelling and managing space occupancy are limited and don’t address the complexity of the modern workforce. Hybrid working brings enormous opportunities, but these can only be fulfilled by ensuring the technology is in place for employees to collaborate from several locations at once.

Here are some more reasons why we’re uniquely well-placed to assist your organisation:

  • We understand the challenges your business faces, but don’t arrive with pre-conceived solutions.
  • We tailor our approach to match the needs of your company.
  • Decades of experience have made our agile team experts in the field.
  • We’re independent and have associates and offices around the world, so we can be relied upon to deliver industry-leading advice that incorporates local sensitivities.
  • We are focused on revolutionising the world of work and our track record speaks for itself. For example, we saved WTW $100m per year. Learn about some of the workplace strategies we have successfully overseen by reading the case studies below.

Client Testimonial

“AWA has been a great resource of global data and research for us regarding agile, hybrid and the world of working. They are responsive, willing to question assumptions, and work as a partner to help us make good decisions.”

Neil Austin VP Real Estate Portfolio Management and Transaction Services, Omnicom Group

“AWA’s consultant team are able to interact with our people at all levels and the service they provide feels personal and tailored to our needs. The diligence with which they explore our practices and provide us with insightful feedback is impressive, which is why we come back to them time and again.”

Neil Jones BGUK Director of Property, Bupa

“We were looking for a partner with a demonstrable global track record, deep understanding of workplace strategy and change with a community of real experts globally.”

Mel Parkes Global Head of Workplace Transformation, BP

“Mintel has worked successfully with AWA for over a decade on several major projects. We chose them for their expertise and experience at the cutting edge of understanding workplaces. They lead the industry with well-crafted research to understand the dynamic workplace landscape and help solve the real-world issues of operating successfully in a changing world. Along with data and insights they bring practical processes that involve everyone from grass root team members to the most senior executives, developing effective change to meet all parties’ goals. They have become trusted advisers around not only workplace matters but in behavioural change.”

Peter Haigh Chairman, Mintel

“We have worked with AWA for more than five years and value the collaborative partnership we have with them. They have supported the ongoing evolution of our workplace, providing deep insights and extensive expertise. With their help, we’ve been able to create a transformational space which supports our hybrid working approach and transforms our culture and ways of working to become more agile and innovative. This helps us recruit and retain the best talent, which supports our core purpose of funding research to save lives. None of this would have been possible without the help of AWA.”

Kerry Smith Chief People Officer, British Heart Foundation

“Leading a major change management project in complex international organisation is challenging undertaking. I knew it would involve multiple stakeholders, take wide-ranging collaboration and that we would need some expert, confident experience to help steer and deliver it. AWA has provided that, not by steaming in and dictating how things should be based on their ideals, but by listening to us, learning, understanding and advising. I have enjoyed working closely with them on this project. I have felt supported, they have always been available to discuss challenges and options and have always responded promptly, constructively and positively with solutions and alternative ideas for consideration.”

Tom Crame Head of Global Workplace, Amnesty International

“We were really keen to understand how the learnings and behaviours of Covid enforced home working would affect the post-pandemic return of staff and in particular to our Sheffield campus as we have plans to restack and refurbish the office space. AWA’s detailed and in-depth engagement process allowed us to reach out to all levels of occupants and really understand staff perception on what will be needed to create a new working environment that would align with business requirements and where changes in behaviour, management style and space might be appropriate. Their insights also allowed us to create a blueprint of alternative space types that we’ve used to inform the repurposing of space across our nationwide estate.”

Steve Chapman Interim Head of Estates ICF Security, Estates and Information Directorate, Home Office