What we do

Key elements of our workplace strategy services:

  • We begin with your business. Working with C-suite leaders, we seek to answer the fundamental question: ‘What is your business trying to achieve?’ Using your business goals, we help you leverage leadership, culture, technology and space to innovate and improve competitive advantage across the board.
  • Discovery process. Using a range of methods, tools and technologies, we gather, analyse, and synthesise a wide range of data and information from all areas across your organisation to help us understand how you work. Once we have analysed and synthesised, we play back the results to ensure that we have covered all the bases and to develop a road map for moving forward.
  • Dynamic space modelling. Once we’ve conducted all the workshops, interviews and gathered data, we can dynamically model space utilisation. This allows for responsible utilisation of the workspace over time, helping your real estate teams to more effectively manage the total cost of portfolio utilisation.
  • Playbooks. We work with all your workstream leaders to integrate the overall approach into real estate, facilities, workplace experience design, IT, HR, and all other workstreams impacted by a new workplace strategy.


At AWA, we see workplace strategy as key approach to making your business more effective and more agile; consciously and meticulously linking to your business goals, strategy, culture and context. We help you work out the best practices, cultures, technologies, and spaces needed to support business success and help your people be the best they can be.

Our workplace strategy is research and science-based

Our workplace strategy services are based on our research into the six factors that matter most for high performing teams. We use these six factors to assess how well your workplace is meeting your goals at key moments during the process.

Our workplace strategy approach reflects key industry metrics and trends:

  • Today’s workplace is a virtual, connected, social platform key to staff retention and wellbeing.
  • Most workspaces were only utilised 40% to 60% of the time before the pandemic.
  • Over the next five years, increasing numbers of people will work remotely, flexibly or hybrid.

Experience design

Learn more about our holistic, experience design process that examines and integrates every aspect of the organisation and how it expresses itself through the experience of work and workplace.

Client Testimonial

“AWA has been a great resource of global data and research for us regarding agile, hybrid and the world of working. They are responsive, willing to question assumptions, and work as a partner to help us make good decisions.”

Neil Austin VP Real Estate Portfolio Management and Transaction Services, Omnicom Group

“Mintel has worked successfully with AWA for over a decade on several major projects. We chose them for their expertise and experience at the cutting edge of understanding workplaces. They lead the industry with well-crafted research to understand the dynamic workplace landscape and help solve the real-world issues of operating successfully in a changing world. Along with data and insights they bring practical processes that involve everyone from grass root team members to the most senior executives, developing effective change to meet all parties’ goals. They have become trusted advisers around not only workplace matters but in behavioural change.”

Peter Haigh Chairman, Mintel

“We have worked with AWA for more than five years and value the collaborative partnership we have with them. They have supported the ongoing evolution of our workplace, providing deep insights and extensive expertise. With their help, we’ve been able to create a transformational space which supports our hybrid working approach and transforms our culture and ways of working to become more agile and innovative. This helps us recruit and retain the best talent, which supports our core purpose of funding research to save lives. None of this would have been possible without the help of AWA.”

Kerry Smith Chief People Officer, British Heart Foundation

“Leading a major change management project in complex international organisation is challenging undertaking. I knew it would involve multiple stakeholders, take wide-ranging collaboration and that we would need some expert, confident experience to help steer and deliver it. AWA has provided that, not by steaming in and dictating how things should be based on their ideals, but by listening to us, learning, understanding and advising. I have enjoyed working closely with them on this project. I have felt supported, they have always been available to discuss challenges and options and have always responded promptly, constructively and positively with solutions and alternative ideas for consideration.”

Tom Crame Head of Global Workplace, Amnesty International

“We were really keen to understand how the learnings and behaviours of Covid enforced home working would affect the post-pandemic return of staff and in particular to our Sheffield campus as we have plans to restack and refurbish the office space. AWA’s detailed and in-depth engagement process allowed us to reach out to all levels of occupants and really understand staff perception on what will be needed to create a new working environment that would align with business requirements and where changes in behaviour, management style and space might be appropriate. Their insights also allowed us to create a blueprint of alternative space types that we’ve used to inform the repurposing of space across our nationwide estate.”

Steve Chapman Interim Head of Estates ICF Security, Estates and Information Directorate, Home Office