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AI transformation consultants
We help organisations get value from AI by evaluating the impact and opportunities of its deployment, whilst evolving the way their people work. We work out, unit by unit and role by role, which tasks AI should take on, prepare your leaders and managers to lead the change, and run the company-wide programme that gets people applying AI to their daily work.
AWA Home › Services › AI transformation
Why AI programmes stall
Many organisations report low levels of AI adoption even after issuing licences and providing technical training for their people.
When people and organisations have been thinking, working and operating the same way, day in, day out, for many weeks, months and years, habits form and people keep doing things that way. People don’t change because they’ve been on a course.
Fear of job losses, a lack of basic digital skills, low trust in what AI produces, poor communication and too little support from leaders all help to maintain the status quo.
We are independent. We broker nothing, resell no one’s technology and take no share of what gets built. We are paid the same whichever AI tools you choose.
Trusted across technology, insurance, energy, the public sector and not-for-profits







An independent workplace consultancy, advising on the workplace since 1992 across the private and public sectors.
What is AI transformation?
AI transformation is changing an organisation’s roles, processes, skills and habits so that its people apply AI to their daily work.
AI automates routine tasks within jobs and amplifies the work of people with deep expertise. What an organisation gains depends on whether its people know what to ask of it and can judge what comes back.
Illustrative.
Our guide to AI transformation and our explainer on the different types of AI go into more detail.
What a programme establishes
- Which tasks AI should take on
- What it will cost
- Which roles change
- What your leaders and managers need to learn
- Your position on AI and jobs
- How to make the change last
When do you need an AI transformation programme?
Low adoption
You have rolled out AI tools and training, and use is still patchy.
Building the business case
Your board wants a costed case for which use cases to fund first and what return to expect.
Worries about jobs
Your people want to know what AI means for their roles, and you need a clear position on it.
Workforce planning
You need to know which roles AI will change, and by how much, before you plan headcount, skills or space.
Leadership confidence
Your leaders need to be confident using AI in their own roles and to understand where it will deliver benefits.
How does an AI transformation programme run?
We run AI programmes on our change management framework, in four phases. The findings of phase 01 shape the other three.
Phase 01
Opportunity
We work with your senior leadership team to get everyone on the same page, create a clear positioning narrative and build their leadership skills.
We identify and quantify where AI would add value, unit by unit and role by role, assess whether your people, data, systems, culture and leadership are ready, and set out the actions needed to put the foundations in place for adoption.
What it produces
- Senior leadership confidence with AI
- AI impact analysis
- Use-case register with ROI modelling
- Change-readiness assessment
- Role-level AI profiling
- Strategic roadmap and outline budgets
Phase 01 can be commissioned on its own and has a fixed end. You then decide whether to run the next phases with us or yourselves.
Talk to us about phase 01Phase 02
Prepare
We work out the choreography of the change, putting in place the organisation, sequencing, plan, training and materials that will carry the programme forward, including the measures it will be judged against.
What it produces
- Case for change and organisation for change
- Transformation plan, change approach and risk plan
- Communications, engagement and training plans
- New roles and operating model
- External AI monitoring
Phase 03
Deliver
We start with senior leaders and people managers, so they can answer their teams’ questions before the rollout reaches them. A network of champions then takes the change into every team.
What it produces
- Briefings and workshops for senior leaders and people managers
- Super-users and a champions network
- Day-one events, town halls and a programme microsite
- A regular check on new AI tools, to keep the use-case register current
Phase 04
Monitor and evolve
We evaluate each change against skills, processes, tools, technology, benefits and adoption capability, and put in place the internal processes for perpetual AI adoption.
What it produces
- AI monitoring programme and adoption process
- Post-change evaluation and organisational evolution
- Organisation for evolution
- Continuing support for the change
The tools we bring to an AI programme
AWA AI DNA Profiler
Developed in 2024 and filled out by the person in the role, it assesses how AI is likely to affect their job, on factors such as how routine the tasks are, how much judgement they need and how regulated the work is.
AI Impact Model
The model behind the AI Impact Report, scoring every UK occupation task by task, adjusted for sector adoption and net of the new jobs AI creates.
Use-Case Scoring
We score each candidate use case on the value it would bring and what it would cost, and rank them so you know which to implement first.
AI Job Market Impact Tracker
In use inside AWA
A weekly measure of AI’s impact on the labour market across six regions, with each headline figure marked as measured or modelled. We use it to keep our advice current between reports.
AI in Action
An applied AI training programme for HR and workplace leaders, led by Andrew Mawson, Chris Gallagher and Brad Taylor.
Cognitive Performance Index
Live and public
A self-assessment, open to anyone, that scores out of 100 how much of a person’s cognitive capacity reaches their work. It takes about ten minutes.
AI can already do more than firms use it for
Our AI Impact Report 2026 breaks all 412 UK occupations into 18 task categories and scores each one against peer-reviewed research on AI exposure. Organisational benefits from AI will lag the capability of the technology itself, and realising them will require perpetual upskilling, company-wide behaviour change programmes, new technical skills and new workplace infrastructure.
- 55.9% Theoretical exposure: what AI could do
- 29.5% Observed exposure: what firms use AI for today
- 26.4pp The gap between the two
The same model estimates that AI could free the average UK worker 10.9 hours a week from routine tasks.
The research behind our advice
Research report
AI Impact Report 2026
What AI could already do across 412 UK occupations, and what the findings mean for workforce planning, office space and wellbeing.
Formed September 2024
AI Study Group
Google DeepMind, UCB, the British Heart Foundation and Motability Operations took part, with support from Cambridge University. Of the 32 roles profiled, very few looked likely to be fully automated.
2019 to 2021 · Centre for Evidence Based Management
How knowledge workers perform
The Cognitive Fitness Guide for Organisations identifies thirteen factors that affect the cognitive performance of the individual brain. Managing the Virtual Workforce sets out the six factors of high-performing teams, and Managing Mental Workload shows why the same task loads people differently.
Is your organisation ready for AI?
These are the ten conditions we look for before an AI programme starts.
Select each one that is true today
0 of 10 in place
Where would your programme start?
Ready to choose the use cases
Start with a use-case register that models the return on each one, role by role.
Ready to start
A programme can begin now and put what is missing in place during its first phase.
Close the gaps before rollout
A first phase gives each missing condition an owner and sets the order in which to tackle them.
Not ready for rollout yet
Start with the missing conditions your leadership is responsible for.
Still to put in place
- Confident leadership communities
- Identified use cases
- A clear case for change
- A culture that encourages safe experimentation
- A company position on AI
- An end-state vision
- A willingness to share data
- Technical and information infrastructure
- An IT function that lets people experiment
- A company-wide programme
Phase 01 establishes which conditions are missing and sets out the evidence for each.
AI changes jobs task by task
AI automates routine tasks such as data entry and scripted calls. For people with deep subject-matter expertise, it amplifies their capabilities, allowing them to do work that was previously out of economic and practical reach. Most jobs contain both kinds of task, and we expect almost every job to change.
Call centre agent
7 hrs 30 min
Call centre agent: 4 hrs 45 min automated · 2 hrs 45 min left
Process 4 hrs 45 min
- Log-in, system checks, queue set-up 15 min
- Update CRM records and data entry 45 min
- Scripted calls, standard requests 2 hrs
- Call wrap-up documentation 45 min
- Routine FAQ handling 1 hr
Mixed and cerebral 2 hrs 45 min
- Mixed, Off-script problem solving 1 hr
- Cerebral, Complaints requiring judgement 45 min
- Cerebral, De-escalating emotional customers 30 min
- Cerebral, Coaching and service improvement 30 min
Research scientist
8 hrs
Research scientist: 2 hrs 45 min automated · 5 hrs 15 min left
Process 2 hrs 45 min
- Equipment calibration and lab set-up 30 min
- Sample prep, standard protocols 1 hr
- Data entry and recording results 30 min
- Routine data processing 45 min
Mixed and cerebral 5 hrs 15 min
- Mixed, Admin, references, ordering 30 min
- Cerebral, Data analysis and interpretation 1 hr 30 min
- Cerebral, Literature review and synthesis 1 hr
- Cerebral, Experimental design 1 hr
- Cerebral, Hypothesis generation and writing 1 hr 15 min
What will AI do to your organisation?
It depends mostly on which of these four situations you are in.
Constant backlog
AI helps the people carrying the backlog get on top of it.
Research and development
AI accelerates research, helping specialists work through literature and data more quickly.
Growing business
AI lets the business grow without a linear increase in headcount.
Steady state
AI creates capacity that can be put into higher-value work, or can lead to role consolidation and headcount reduction.
How we expect organisations to change shape
- Smaller and flatter, with fewer layers of management
- A larger share of knowledge workers, and fewer people doing process work
- Subject-matter experts monitoring clusters of AI agents and working with colleagues across functions
- New roles formed by consolidating tasks, and some whole functions regrouped
- Leaders who are experts in their field, competent with AI and good at building relationships
AI leaves people with the most demanding work
As AI takes on low cognitive load activities, more of the day goes on judgement, relationships and synthesis. That work draws on attention, working memory and emotional regulation, and we expect jobs to become more intense as a result. The neuroscientist Lisa Feldman Barrett describes how our brains continuously predict and allocate energy to meet the demands of our bodies and minds, which she calls the body budget. More intense work draws on it harder.
Organisations are communities of connected brains.
Illustrative.
Things that drain brains
Each of these is a cognitive load that adds no value. Our research with the Centre for Evidence Based Management rates task interruptions as having a medium-to-large negative effect on how well the brain works.
Why do capable people go back to the old way?
When people have worked the same way for many years, daily repetition forms habits that are almost like addictions. Doing things differently, or learning new systems and practices, is ‘metabolically expensive’ for the brain, so it naturally avoids new things unless they are clearly beneficial.
An independent workplace consultancy that brings the evidence
At AWA we’ve been tracking technologies like AI, and their impact on work, organisations and the workplace, since 1992. As an independent specialist consultancy we’re able to ‘say it how it is’, unimpeded by any other commercial bias.
For your organisation
- A use-case register with ROI modelling that ranks where to invest first.
- A readiness assessment that names the gaps likely to stall adoption before money is committed.
- New roles and an operating model informed by AI DNA Profiler results from the people doing each job.
For your people
- Leaders and managers who can give an honest answer to ‘what does this mean for my job?’, because they are prepared before the rollout reaches their team.
- A clear company position on what AI means for their jobs.
- The freedom to experiment with AI on their own work within a safe environment, with IT’s support, until the new way of working becomes habit.
Credentials
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Offices in London, New York, San Francisco and Bangalore.
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Fiercely independent, science and evidence based.
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AWA’s AI Impact Report 2026 and its task-level model of 412 UK occupations underpin this work.
Tell us what you want AI to change in your organisation
If your organisation is in one of the situations on this page, talk to us. In the first conversation we will ask about your organisation and tell you where we would start.
Frequently asked questions about AI transformation
What is AI transformation?
AI transformation is changing an organisation’s roles, processes, skills and habits so that its people apply AI to their daily work. AI automates routine tasks within jobs and amplifies the work of people with deep expertise, and what an organisation gains depends on whether its people know what to ask of it and can judge what comes back. We run the work as a change programme in four phases: Opportunity, Prepare, Deliver, and Monitor and evolve.
How do we know whether our organisation is ready for AI?
We look for ten conditions before an AI programme starts, including leadership communities that are confident using AI in their own roles, identified use cases that will deliver value, a culture in which experimentation is encouraged within a safe environment, and an IT function willing to let people experiment. The first phase of a programme assesses readiness and identifies the gaps before money is committed.
Why do AI programmes stall after the licences and training?
Technical training, whilst useful, is not enough to get people to change their ways of working. It simply reduces their apprehension and, for those who go on to use it, increases their confidence. Our AI Study Group identified five human barriers to adoption: fear of job losses, a lack of basic digital skills, a lack of trust in AI and its output, a lack of communication and transparency, and a lack of leadership support.
Will AI replace jobs in our organisation?
We expect AI to change almost every job. It automates process tasks and amplifies expert work. Roles made up mostly of process tasks are the most exposed, although of the 32 roles our AI Study Group profiled, very few looked likely to be fully automated. Where AI frees capacity, leaders have to decide whether to put it into higher-value work or to consolidate roles and reduce headcount.
Which roles does AI change most?
AI automates tasks such as data entry, scripted calls and standard processing, so roles made up mostly of these tasks change most. In roles built on expert judgement, relationships and synthesis, AI amplifies the work. The model behind our AI Impact Report 2026 estimates that AI could free the average UK worker 10.9 hours a week.
How will AI change the way organisations are structured?
We expect organisations to become smaller and flatter, with fewer middle managers, a larger share of knowledge workers directing AI agents, tasks consolidated into new roles and some whole functions regrouped. Their leaders will need to be experts in their field, competent with AI and good at building relationships.
Does AI reduce people’s workload or make work more demanding?
We expect it to make the work that remains more demanding. AI takes on low cognitive load tasks such as data entry and leaves judgement, synthesis and difficult conversations, which draw on attention, working memory and emotional regulation. Our research with the Centre for Evidence Based Management found that mental load from different sources adds up and can compound, so unclear goals, poor relationships, noise and interruptions do more damage when the rest of the day is demanding work.
How long does an AI transformation programme take?
We can’t give a reliable length until phase 01, Opportunity, is complete, because it depends on the scale of the use cases, how many readiness conditions are already in place and how much of the delivery you run yourselves. Phase 01 can be commissioned on its own, has a fixed end, and produces a use-case register with ROI modelling, a readiness assessment, role-level AI profiling and a strategic roadmap.
Do you sell AI technology?
No. We are independent: we broker nothing, resell no one’s technology and take no share of what gets built, so we are paid the same whichever tools you choose.