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What we do
We help organisations realise the full potential of AI by approaching transformation through the lens of people, behaviour, and organisational culture — not just technology.
Drawing on our science-led, human-centred methodology, we partner with leaders to design and deliver structured AI change programmes that embed responsible AI into daily work, decision-making, and long-term strategy.
Our approach supports organisations to raise awareness, build digital confidence, assess impact, and mobilise AI responsibly — ensuring AI enhances performance, resilience, and innovation. From early discovery to ongoing adoption, we help teams confidently adapt to an AI-powered world.
In a nutshell we…
- Work with leaders to define their AI vision and strategy
- Raise AI awareness and assess organisational readiness
- Assess the impact of AI on roles, skills and organisational structures
- Mobilise pilot programmes and support implementation at scale
- Upskill leaders and employees to work confidently with AI
- Support cultural evolution towards continuous AI innovation
Guiding leading organisations through transformational change — and into the age of AI
Change is constant. AI makes it exponential.
When disruption moves fast, it’s critical to have an independent, human-centred partner who can help you see the big picture, navigate uncertainty and build a future-ready organisation.
Embedding AI into the DNA of your organisation isn’t just about adopting new tools — it’s about reshaping behaviours, mindsets and culture. At AWA, our experienced consultants apply a science-led, structured approach to help organisations harness AI with confidence, purpose, and integrity — building lasting capability, trust and innovation across your workforce.

How we deliver AI transformation
Helping organisations evolve with AI
When technology shifts, long-standing ways of working, thinking and decision-making must evolve.
Since 1992, AWA has helped organisations navigate technology-driven change — from the rise of mobile working to the shift towards hybrid and digital-first workplaces. AI is the next wave — and we bring the same human-centred principles to support its adoption.
We’ve combined our deep expertise in behavioural science and workplace transformation with insights from leading AI practitioners to build a unique approach. One that puts people first, helps unlearn outdated habits, builds digital confidence, and ensures AI is embedded in ways that are purposeful, inclusive and sustainable.
By blending neuroscience, change management and AI insight, we help organisations unlock the full value of AI — not just technically, but culturally and practically too.
HOW WE ENABLE ORGANISATIONS THROUGH AI TRANSFORMATION
We work with organisations to build AI awareness, identify opportunities, and engage employees in shaping the future of work.
Get in touch to find out how we can support your organisation on your AI transformation journey.
WHY WORK WITH US?
At AWA, we’ve been helping organisations navigate a path to agile models of working for more than 30 years.
Our research
Our scientific research and understanding of neuroscience underpin all of our work
Our tailored approach
We understand the challenges your business faces, but don’t arrive with pre-conceived solutions
We’re global, yet local
We have a community of expert consultants across the world who can be relied upon to deliver industry-leading advice that incorporates local sensitivities
We’re fiercely independent
Our solutions and advice are objective and evidence-backed. We're on your side and uninfluenced by commercial drivers
Our experience
Since 1992 we've been at the forefront in supporting some of the world’s leading organisations to implement new models of work
Learn more about AI transformation
FAQ’s about AI transformation
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AI transformation is the process of embedding artificial intelligence into an organisation’s ways of working, decision-making and culture — not just adopting new tools, but reshaping behaviours, mindsets and structures for the future of work.
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We partner with you from vision-building to implementation, helping you assess readiness, identify responsible AI use cases, mobilise pilots, upskill your workforce, and embed sustainable AI innovation across your organisation.
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By focusing on people first — building trust, transparency, and digital confidence — organisations achieve faster adoption, stronger innovation cultures, reduced resistance, and more sustainable, responsible use of AI.